The majority of the groups we recruit consist of 6 – 8 respondents (although this can be varied to any number) are recruited against a detailed specification/set of requirements supplied by our client.
This will usually include GLASS “Gender, Lifestyle, Age and SEG Specifications”, along with particular ‘purchasing’ or ‘consumption’ criteria, depending upon the client and their ultimate purpose.
Usually, they are held in a viewing facility, a venue or a recruiter home.