Better late than never! It’s come to our attention that we never shared our autumn 2012 newsletter with our blog readers, so we thought it was time to rectify the situation!
This latest version of Insight includes an interview on branding and market research with PPG Industries’ VP of Corporate Marketing, assesses the role emotions play in driving the choice of supplier, and takes a much more in-depth look at the WD-40 brand. And, of course, there are all the usual snippets of news from within B2B International, such as employee profiles, the launch of our consumer division Deep See, and the results of last year’s VOC survey.
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