Branding Research has “Strategic Impact”

Q&A with Pat Kenny, VP, Corporate Marketing, PPG Industries PPG Industries, the multi-billion dollar supplier of paints, coatings, chemicals, glass, fiber glass, and optical products, recently commissioned global branding research with B2B International. Pat Kenny, Vice President, Corporate Marketing at PPG Industries, shares his thoughts on market

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A Problem Sourced Is A Problem Solved

In this week’s Business Surgery, Conor Wilcock takes a look at the phenomenon of crowdsourcing In 2003, a quite delightful and intelligent chap named Henry Chesbrough – a professor of the Harvard Business School – coined the term “open innovation.” His argument was that companies should innovate

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